The shift from traditional face-to-face interactions to digital platforms has revolutionized how B2B companies engage with customers and drive sales. Today, up to 80% of the buying journey is influenced by digital touchpoints, making digital sales and e-commerce critical growth drivers for B2B businesses.

However, many companies struggle to prioritize the right areas for driving digital sales, often viewing online and offline sales in isolation. In reality, the most value comes from digitally influenced or assisted sales. Despite the pressure to optimize sales resources, many companies miss the opportunity to create a virtuous cycle where digitalization leads to efficiencies and frees up resources to focus on complex sales.

At Kvadrant, we’ve seen firsthand the successes and challenges companies face in optimizing their digital sales strategies. In this webinar, we’ll provide practical insights and inspiration to help you make informed decisions about where, when, and how much to invest in your digital sales capabilities.

Join us to learn from industry leaders how to effectively execute on your digital sales opportunities and set your company up for sustainable growth.