Growth has never been easy. But with more channels, rising costs, advancing technology, and global competition, it’s becoming more complex than ever. In this environment, the old answers to the question Where should growth come from? no longer suffice.

We have to think beyond hiring more salespeople, launching new products, spending more money, and raising our targets while hoping for the best.

In this publication, we advocate for a new growth agenda:

• One where we break bad habits across sales, marketing, and innovation — and instead, align around new ways of selling, together.
• One where we make technology work for us, rather than us drowning in IT complexity, implementation costs, and little frontline adoption.
• One where we grow smarter — where we both grow as an organisation in smarter ways, while growing smarter ourselves.