I takt kundens købsproces bliver mere digital skal marketing lære nye kompetencer til at drive en digital købsproces og udnytte de nye digitale værktøjer der kan understøtte deres arbejde....
Only 15% of companies have a clear strategy for how to select and adopt new technology and a clear vision for how they want to develop their organisation’s commercial technology. Here are Kvadrant's advice on how to navigate the changing landscape....
It shouldn’t be called Account Based Marketing or Account Based Sales. It’s Account Based Business, because you are not going to succeed unless you make it a joint commercial effort....
The Content Marketing gospel only tells 1/3rd of the B2B inbound marketing story and it is time the other 2/3rd stories were told just as clearly....
What can a marketer learn from an old fable about the mighty Marduck? Read here to understand four important insights from the story....
Commercial Managers are the classical music conductors of business. Powerful in their ability to make others play to their full potential and keep the rhythm of the orchestra....
With digital marketing tools becoming better and more accessible, it is not enough for a marketing professional today to come up with creative campaigns. They need to master the modern marketing tools to be effective at their job....
In the world of B2C every marketer needs to know their Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). If they don’t know these, scaling could very easily scale losses....
The short answer is: Sales/Marketing Collateral Management & Value Proposition Builder Systems....
Here are the 3 dogmas that we urge our clients to set up for themselves to successfully engage with potential buyers....
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
