16 Aug It’s time to get joint sales and marketing annual planning right

Posted at 12:21h in Sales Excellence by Brian Andersen 0 Comments

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As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning....

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09 Aug It’s time for marketing to move from lead to revenue generation

Posted at 14:27h in Sales Excellence by Mikkel Bach-Andersen 0 Comments

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As the requirements for effective selling in B2B grows, so does the need for sales to move from "team of sellers" to "teams that sell"...

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27 Jul Why B2B sales need to go from “team of sellers” to “teams that sell”

Posted at 17:39h in Sales Excellence by Martin Nyvang Mariussen 0 Comments

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As the requirements for effective selling in B2B grows, so does the need for sales to move from "team of sellers" to "teams that sell"...

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04 Mar A brand architecture playbook for CMOs during high M&A activity

Posted at 21:13h in Leadership & Transformation, Marketing Excellence by Karl Kjellerup Barfoed 0 Comments

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Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other....

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30 Jan Setting up virtual sales for long-term success

Posted at 09:55h in Leadership & Transformation, Sales Excellence by Thomas Boerve 0 Comments

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As the troublesome 2020 comes to an end, now is a perfect opportunity for executives to reflect on how the new normal will look like....

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30 Oct Rise of the Revenue Marketer

Posted at 12:33h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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How can sales & marketing collaborate when they operate with different funnels and ways of working?...

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24 Sep How can sales & marketing collaborate when they operate with different funnels and ways of working?

Posted at 07:55h in Marketing Excellence, Sales Excellence by Mikkel Bach-Andersen 0 Comments

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How can sales & marketing collaborate when they operate with different funnels and ways of working?...

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30 Jul Moonshots for Commercial Leadership

Posted at 19:41h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments

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While running the engine to achieve immediate goals and developing to fix immediate challenges are important, the commercial leader holds the responsibility for balancing the need for success in both the short and long term....

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30 Jul What Commercial Executives Say Is Holding Back Inside Sales

Posted at 09:02h in Leadership & Transformation, Sales Excellence by Martin Nyvang Mariussen 0 Comments

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In our Commercial Leadership Forum for CxOs of global B2B companies, we asked for their take on the current status of inside sales....

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27 Jul If sales and marketing work best in teams, why are they split into different functions?

Posted at 09:15h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments

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Separate sales and marketing functions has long been the standard organizing principle. However, in the modern B2B buying environment, where buyers use channels interchangeably selling is a product of sales and marketing collaboration....

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