Digital marketing provides endless opportunities to track different activities, but in this ocean of potential measurement points, we often see companies ending up without a clear idea about how they measure the value creation of Marketing....
There is much talk in the corporate world about agile development, rapid prototyping and experimentation. Learn how Vattenfall decided to put these topics to the test by building an Inside Sales function in just 10 weeks....
Many types of B2B purchases are getting more complex. Buyers need support from expert advisors that can help them make sense of complex information in an often time rapidly evolving and unfamiliar space....
Technology have initiated a seismic shift in how buyers buy: 1. Information has been democratised, 2. We are witnessing a state of information overload, and 3. An increasing proportion of transactions are becoming frictionless and automatic....
Do not give in to the urge to launch large-scale transformation plans prematurely, as you risk creating expectations you can’t fulfil. In this article, we will outline how new CMO´s can balance the short and the long term in their quest for momentum and results....
Based on learnings from our most recent inside sales implementation project for a Swedish energy company, here’s how we built a fully operational inside sales function in 10 weeks....
Building a strong brand foundation does not solely help you ensure differentiation in the marketplace but are also energizing the organization and providing guidance for the employees. In this guide, we include four elements of a strong brand....
We will explore the 5 most common reasons why commercial leaders are increasingly looking towards Inside Sales as lever for growth and efficiency improvement....
Marketing, as a function, is increasingly finding itself on the losing end. This happens as both the management team – and sometimes the marketing team – struggle to clearly articulate a vision and case for Marketing as an independent function that has a seat in...
Only a few are aware that a successful alignment between marketing and sales could generate up to 208% more revenue. One of the most crucial steps to aligning your marketing and sales efforts is creating a service level agreement (SLA)....
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
