05 Jun 6 essentials for the new B2B Lead Engine

Posted at 12:58h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade. We have found 6 essential elements of efficient demand -and lead generation....

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14 May Inside Sales and what results can B2B companies expect?

Posted at 13:48h in Sales Excellence by Brian Andersen 0 Comments

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The way we are buying is changing which naturally is affecting the way we sell, but somehow B2B sales haven’t caught up, despite having all the tools necessary. We are here to change that. Inside Sales is here to accommodate that transition....

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07 Mar B2B buying is going digital, so why is 70% of your sales force still road warriors?

Posted at 15:16h in Sales Excellence by Martin Nyvang Mariussen 0 Comments

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There are important changes taking place in B2B sales & marketing these years, which means that interactions between sellers and buyers are moving from physical face-to-face meetings to digital interactions led by the buyer....

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06 Mar Tillykke! Du skal være Marketingleder – Du går bare i gang!

Posted at 17:39h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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Tillykke! Du skal være Marketingleder! Hvad nu? Marketingslederens rolle er tre-delt: (1) Strategisk, (2) Operationel og (3) Salgsstøttende...

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06 Mar Damn it feels good 2B in B2B Marketing

Posted at 17:26h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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Being in B2B Marketing is arguable one of the most awesome jobs out there. Like working in quality control at an ice cream factory or being a test driver for Ferrari. Here’s why it feels damn good 2B a B2B Marketer....

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06 Mar Sales, Marketing & The 1st Law of Combat

Posted at 17:11h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments

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The fact that 87% of words Marketing & Sales use to describe each other are negative, is a strong indicates a great potential in bridging the gap. In this article the US Navy Seal's 1st Law of Combat is applied to bridge the gap....

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06 Mar Tre råd til at styrke forretningen med thought leadership

Posted at 16:43h in Marketing Excellence by Thomas Boerve 0 Comments

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Selvom en stærk thought leadership position beviseligt kan styrke særligt B2B-virksomheders evne til at skabe flere leads, vinde mere forretning og tage en højere pris for deres løsninger halter mange organisationer på området....

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06 Mar 3 signs you’re sitting on Sales & Marketing gold

Posted at 16:22h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments

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3 signs you’re sitting on Sales & Marketing gold: 1. You are not exploiting CRM data effectively, 2. You are not exploiting lead potential and 3. Your are not exploiting content marketing....

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05 Mar What the B2B commercial world learned from Google

Posted at 18:33h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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60% of small businesses in the US still don’t have an online booking system set up and yesterday Google CEO Sundar Pichai showed that they might never have to....

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05 Mar You’re probably underfunding your marketing development

Posted at 18:19h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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Most B2B organisations are becoming better at enabling sales through new tools, training and coaching. But as digitalisation moves direct customer engagement closer to marketing, who’s enabling them continuously perform better in customer interactions as well?...

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