23 Aug Få dialog kaffe på kanden i salg og marketing

Posted at 18:53h in Marketing Excellence, Sales Excellence by Thomas Boerve 0 Comments

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En undersøgelse viste at 87% af de ord salg og marketing bruger til at beskrive hinanden er overvejende negative. Dog er et tættere samarbejde vejen frem....

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14 Aug Skal marketing have mere kærlighed i dit udviklingsbudget

Posted at 19:07h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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I takt kundens købsproces bliver mere digital skal marketing lære nye kompetencer til at drive en digital købsproces og udnytte de nye digitale værktøjer der kan understøtte deres arbejde....

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08 Aug I’m sure you’re investing wisely in Marketing and Sales Enablement tools (but 85% of your colleagues aren’t…)

Posted at 19:27h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments

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Only 15% of companies have a clear strategy for how to select and adopt new technology and a clear vision for how they want to develop their organisation’s commercial technology. Here are Kvadrant's advice on how to navigate the changing landscape....

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08 Aug 4 fatal B2B sales mistakes to avoid (and 2 may be misplaced)

Posted at 11:41h in Sales Excellence by Martin Nyvang Mariussen 0 Comments

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There is an abundance of advice on what B2B sales reps should -and shouldn’t do. In this article we cover the most common mistakes....

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08 Aug How to do account based marketing in practice

Posted at 10:14h in Leadership & Transformation, Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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It shouldn’t be called Account Based Marketing or Account Based Sales. It’s Account Based Business, because you are not going to succeed unless you make it a joint commercial effort....

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08 Aug Content isn’t king. Digital Demand Creation is a holy trinity

Posted at 09:58h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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The Content Marketing gospel only tells 1/3rd of the B2B inbound marketing story and it is time the other 2/3rd stories were told just as clearly....

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08 Aug Are you a Marketing Marduk?

Posted at 09:50h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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What can a marketer learn from an old fable about the mighty Marduck? Read here to understand four important insights from the story....

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08 Aug What’s your guilty pleasure?

Posted at 09:39h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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Commercial Managers are the classical music conductors of business. Powerful in their ability to make others play to their full potential and keep the rhythm of the orchestra....

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08 Aug Jesper Thomsen – Value conversations move more than sales

Posted at 09:29h in Leadership & Transformation, Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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With digital marketing tools becoming better and more accessible, it is not enough for a marketing professional today to come up with creative campaigns. They need to master the modern marketing tools to be effective at their job....

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08 Aug 2 numbers CEO’s should ask commercial executives to know

Posted at 09:02h in Leadership & Transformation, Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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In the world of B2C every marketer needs to know their Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). If they don’t know these, scaling could very easily scale losses....

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