08 Aug How to get the right marketing content to the sales rep at time

Posted at 08:58h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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The short answer is: Sales/Marketing Collateral Management & Value Proposition Builder Systems....

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08 Aug 3 Dogmas for Successful Marketing anno 2018

Posted at 08:35h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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Here are the 3 dogmas that we urge our clients to set up for themselves to successfully engage with potential buyers....

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08 Aug Why sales & marketing are misaligned and what to do about it

Posted at 08:23h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments

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Highly aligned sales & marketing organisations deliver faster growth at a lower cost. However, our experience and studies shows that many B2B companies work in sales and marketing silos, without a clear and shared commercial strategy....

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07 Aug Are you building extreme sales talent at the right pace?

Posted at 16:06h in Sales Excellence by Martin Nyvang Mariussen 0 Comments

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The extreme sales talent that is needed is consultative and value based at heart, know how to couple this with social selling, fuel it with content marketing and take ultimate responsibility for the micro-marketer role that is their cross to bear....

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07 Aug You need to stop asking sales managers for revenue forecasts

Posted at 12:57h in Sales Excellence by Thomas Boerve 0 Comments

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62% of sales management time was spent on a variety of administrative tasks not directly related to revenue creation. What should sales managers actually spend their time on?...

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07 Aug What B2B buyers really want – and how to create it (1/4)

Posted at 12:37h in Sales Excellence by Thomas Boerve 0 Comments

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B2B organisations need to integrate in-person communication with online communication and create and deliver a consistent message to buyers across marketing and sales....

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07 Aug 11 reasons why sales training initiatives have no impact

Posted at 12:26h in Sales Excellence by Thomas Boerve 0 Comments

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Commercial leaders need to incorporate sales development into how they are leading their sales force on a day-to-day basis....

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07 Aug The war for attention is killing your ROMI

Posted at 12:06h in Marketing Excellence, Sales Excellence by Thomas Boerve 0 Comments

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Quadrupling down on content marketing and automation will place you well ahead of your competitors in terms of influencing specifications and buying decisions....

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07 Aug No growth as people ignores the elephant in the room

Posted at 11:57h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments

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There is a gigantic gap (the elephant) between sales & marketing in B2B organisations and it costs a whopping $1 trillion a year in decreased sales productivity and wasted marketing efforts....

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16 Jul Who’s enabling marketing?

Posted at 20:33h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments

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Most B2B organisations are becoming better at enabling sales to engage more effectively with customers through new tools, training and coaching....

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