As buyers increasingly do their own research online and avoid physical sales interactions, marketing must step up to become an increasingly strategic function, becoming a true revenue driver across the sales funnel.
However, this often requires a larger transformation of the marketing department, across strategic direction, capabilities, tools, partners and ways of working.
A global medtech company was struggling to commercialize a very broad and diverse set of products and categories, often ending up with mediocre launch success.
With highly diverse local markets, product launch success required GTM strategies to be tailored to local market environments.
However, local commercial resources were limited, so they found it difficult to provide guidance that would empower local markets to make tailored launch strategies without overburdening them with work.
Kvadrant facilitated a clarification of the product development and launch process, including the responsibilities of both Global and Local commercial functions. One major change was to expand the collaboration zone, so local market insight was incorporated into product development, which was necessary due to large variation in market needs and competitive landscapes.
Kvadrant helped develop a guidebook containing a condensed set of prioritised tools to be applied across the product development and launch. The purpose of the tools were to enable the right strategic thinking around product development and launch as well as pragmatic tools for launch execution.
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
