Great B2B marketers integrate digital throughout their buying process; from targeted awareness-building, to great pre-sales product experiences, high-performing conversion media, hybrid sales approaches and excellent post-sales digital experiences to increase share of wallet and retention.
A global technology manufacturer was not matching market growth, and pointed to lackluster digital marketing efforts as one of the driving forces. The company was now in decline, and had to “deliver more with less” as the topline was shrinking.
The company partnered up with Kvadrant Consulting, that worked as an integrated part of the team and assumed interim management of the digital marketing department. Through initial analysis, savings potential of 4m DKK was realized to put into new initiatives. The eCommerce strategy was revised and a number of conversion-optimization efforts was started on the website. The entire media setup was changed, with a larger focus on being excellence in fewer channels.
As a result, the core KPIs increased and sales started an upwards trend, even as the overall media budget was cut in half.
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
