A global medtech company contacted Kvadrant Consulting to upgrade the strategic and digital marketing capabilities of a very decentralized marketing organisation that lagged a shared way of working and ambition for best-practice.   

One of the consequences of the decentralized model is a lack shared approach and high variance in capabilities across markets when it comes to marketing planning. Each market for their own. This inconsistency led to challenges within the local organizations and in the collaboration with global product management, academy and marketing communications functions. 

They chose to launch a global training program for all marketing employees. Kvadrant helped scope, outline, develop and conduct the training. Based on workshops with local and global marketing leaders Kvadrant helped design two distinct programs – one for strategic marketing and one for digital marketing. Once this platform was in place the content for each module was developed through a highly involving process.  

Besides designing the program Kvadrant Consulting: 

• Conducted bootcamps with the local teams across the world on strategic marketing planning
• Facilitated reinforcement and coaching sessions split into two tracks – one for the marketing leaders and one for the rank and file – in the year following the initial trainings
• Hosted virtual trainings on digital marketing that included pre-work, coaching and on-the-job application tasks 

The project leader rated the program at 4,8 / 5 in terms of satisfaction, and the training program has helped elevated the marketing function to become more strategic and business-critical