Sales growth comes from more than the individual efforts of each sales professional in the salesforce. Maximize efficiency and effectiveness of the entire sales organisation, by activating leadership and technology in the right way to drive commercial results through enablement of frontline salespeople.
Sales Operating Model & Enablement projects revolve around the central question of “How might we help front-line salespeople improve efficiency (do more of the activities that drive the most value creation) and effectiveness (conduct high-value activities in the right way)?“
Sometimes, we do this through leadership activation, sometimes through technology, and sometimes through activation of other related functions (e.g., marketing). Sometimes all three.
A global shipping company and integrated logistics provider found their sales reps spending 20% of their time looking for relevant content and sales collateral to use in interactions with existing and potential customers. Marketing estimated that sales never used 70% of the content and sales collateral produced.
The head of global marketing strategy needed a way for sellers to easily find relevant sales collateral for different customer interaction types. Marketing needed a way to more effectively push the right content, to the right sellers, at the right times. All this at a global scale with regional and industrial variances.
Over six months, the company partnered with Kvadrant Consulting to define the right strategy and approach for systematically managing the high complexity of creating & deploying a global solution with needs for regional and vertical tailoring and conduct roll-out and development in short, focused 8-week sprints to learn while implementing.
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk