Industry: Software

Scaling Smarter: Commercial Growth in a Fast-Moving Software Market

In the software industry, product innovation moves fast—but commercial success doesn’t always follow at the same pace.

Markets are crowded, customer expectations are rising, and the shift to usage-based and recurring revenue models is forcing many to rethink how they grow.

Whether you’re an early-stage scale-up or an established SaaS provider, sustainable growth hinges on more than product features and funding rounds. It demands a commercial engine that’s just as well-designed as the product itself—one that can scale, adapt, and deliver consistent value.

Kvadrant’s Value Contribution to Software Companies

Accelerated go-to-market readiness
Scalable sales & marketing models
Improved conversion and win rates
Clearer segmentation and ICP focus
Optimized pricing & packaging models
Higher customer lifetime value
Stronger alignment between product, sales, and marketing

Our approach

We work exclusively in the commercial engine room. That means helping software companies go beyond tactics to build the systems, structures, and skills that drive long-term growth.

Our team is senior-led, practical, and deeply experienced in software business models—from PLG and SLG to enterprise sales motions. We work hands-on, side-by-side with commercial leaders to translate ambition into action.

At Kvadrant Consulting, we see the next frontier for sustainable competitive advantage in the commercial engine

The commercial engine—the combination of people, processes, and technology within sales and marketing teams—is complex and difficult to replicate. Unlike a product, you can’t buy a well-oiled commercial engine off a production line, nor can it be reverse-engineered from code or design. It’s a sophisticated system of interlocking parts, some visible, many hidden.

Learn more – www.kvadrant.dk/insights-books-podcasts-articles/the-new-growth-agenda