Managing Partner
A 90 paged step-by-step guide for commercial executives in B2B companies on how to turn their marketing function into a revenue-generating powerhouse.
As technology has changed how customers buy, marketing
is uniquely suited to assume a more business critical position in B2B companies. But this opportunity also comes with in- creasing expectations.
CEOs and boards are looking to marketers to manage and measure more touchpoints and actively drive revenue. The challenge is that many CEOs still aren’t seeing the impact.
As an example of this, a study of 1,200 CEOs showed that 80% of CEOs don’t really trust their marketing team and are not impressed by the work being done.
The question is, how can marketers move out of the valley of unmet expectations and truly position their function as a revenue center?
What’s inside the guide
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
