Partner
As buyers increasingly do their own research online and avoid physical sales interactions, marketing must step up to become an increasingly strategic function, becoming a true revenue driver across the sales funnel.
However, this often requires a larger transformation of the marketing department, across strategic direction, capabilities, tools, partners, and ways of working.
A global enterprise software company was losing market share and relevance as competition was heating up in an increasingly competitive category.
The marketing organisation primarily focused on creating assets and supporting existing channel partners. There was no measurable impact on business and weak commercial engines and collaboration with sales.
A newly hired CMO alongside Kvadrant Consulting completely redesigned the purpose, strategy, targets, organisation and value drivers for their 70+ marketing team across local and global roles in ~3 months. Collaborative process with existing marketing leadership team, sales leaders and senior management.
The company went from being a no/low growth company to growing 25%+ the following year.
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
