Launching a product is rarely straightforward. The assets and mechanics required often vary depending on the complexity and goals of each launch – taking into consideration whether it’s a minor update, a new product generation, or an entirely new category or platform. Regardless, internal priming for a launch is one of the most critical steps to ensure success, as it aligns everyone on the strategy, target segment, and key product features. 

Especially in large organizations with broad portfolios, different teams often develop assets independently, disconnected from other products or business areas. The result? Frontline teams are overwhelmed with fragmented, inconsistent information that’s hard to connect, navigate, and act upon effectively. 

What if every launch didn’t have to start from scratch? By establishing a coherent structure for product training, organizations can streamline their efforts and build for scalability. Aligning teams on a single source of truth ensures consistent learning, reduces message discrepancies, and enhances overall efficiency and impact of independent trainings.  

Join us as we explore how to best establish internal launch readiness. Using real-world examples, we’ll demonstrate how a structured product training framework enhances efficiency, fosters cohesion, and primes your organization for lasting success.