Being good at presenting who you are, what you do and why a prospect should invest time with you ought to be one of the most basic things to build clarity around in a company. But despite this, B2B companies tend to struggle heavily here, often following the same playbooks as B2C brands, that prioritize heavily centralized brand development processes and grand launch campaigns over practical, actionable tools for the frontline teams. 

What’s the result? Costly branding efforts that might be celebrated internally and at the awards show but leave your sales teams scratching their heads about how to use them—or worse, big glamour assets just collecting dust. 

Our point of view is that branding has to be a more distributed, practical and involving discipline. In this webinar, we’ll introduce a frontline-anchored branding process that helps you create a brand that works for each of your business units, supports sales, and resonates with buyers.  

It’s not about abandoning central brand efforts—it’s about rethinking their purpose and execution to ensure they create real impact where revenue is generated.